So, I mentioned in a previous post that I am a Buzz Agent working on a campaign for 5 Gum. Basically, this means they send me their product for free, and I tell people what I think about it.
5 Gum. New sugar-free product from Wrigley.
Initially, I thought the idea of “Premium Gum,” as 5 Gum is billed, was pretty silly. What can possibly be “premium” about gum? And why would I care?
There are two main innovations to the gum. Packaging and flavor.
In my opinion, the packaging for the gum makes it look like some sort of energy enhancement product, like, Red Bull Gum or Jolt Gum or something like that. A few of my friends said the packaging reminds them of chocolate. The gum comes in a sleek, black cardboard sleeve, with a splash of color indicating the flavor. Oh, and the package also has a “5” on the front that reportedly will glow if you place it under a blacklight (ooooooooh).
The package for the gum has been designed specifically so that it can be opened with one hand. That part works pretty well. For instance, if you are driving and you want some gum, you’ll probably be able to get a stick out of the package fairly easily without resorting to using your teeth (hey, desperate times…..). Personally, I can grab a stick with one hand, but I can’t unwrap it with one hand, so it doesn’t really help me.
What I do appreciate about the packaging is its sleekness. This is a gum package I can carry around in my purse without it looking all ghetto and raggedy like other gum packaging. It looks cool enough to be club-appropriate, so if you are trying to quit smoking and decide to lean on this gum as a placebo, you won’t look dumb when you go out dancing with friends. At least, not because of your gum.
As far as flavor, 5 currently comes in three varieties: Cobalt (peppermint), Flare (cinnamon), and Rain (spearmint). Yes, it is apparent from these names that the brand thinks entirely too highly of itself.
However, the flavors do accomplish their “premium gum” goal of being long-lasting. I am a chain gum chewer when I am working on projects, and I go through one or two sticks of this gum in an hour compared to four or five of some other brands. Hubby tried the gum, too, and he agreed that it does last quite a long time (although he said the Flare gum got a bit rubbery-feeling after awhile).
So do I like this gum? Yes. Would I pay extra for it? Probably not, but maybe a little extra. However, given this gum and other sugar-free gums at the same price, I would choose this one for the happy packaging and the long-lasting flavor.
Okay, so if you made it this far, you are probably interested in gum. Well, the first three of you to comment on this post and say “Gimme the gum!” will get some free samples of 5 plus a coupon. Be sure to enter your correct e-mail address so I can contact you about mailing the samples. Oh, and peeps in the continental U.S. only, please.
Gimme the gum!!!! See you tomorrow!
Is it made of real chicle??? Just a wonderin’. Maybe you said that and I missed it. I’m old and my brain cells don’t necessarily work…*L*
Am I number three?? If so please…gimme the gum! I too, am a habitual gum chewer, and it has to be sugar-free.
I have tried this gum and I like it..and the package is pretty too..which is why I tried it in the first place.
Nashbabe: Not sure if it is made of real chicle. The marketing material didn’t mention that.
Marsha: Very cool!
Mel and Finn: You get the gum! That’s two. One more person can get a sample if they say “Gimme the gum!”
Gimme the gum, (please). I tried it beause of the packaging, too. I was impressed with the different shape, sleekness and strong graphics. It earned a try because I wondered if they spent that much effort on the packaging, just maybe there was something special about the product. Besides, it looked cool! I agree it was good gum. I tried and liked Cobalt, worth an extra 1/4 cent per piece I guess.
Thumbs up for the flavor longevity – the flavor lasted longer than my ability to chew the gum.
I bought cobalt. I too like that the packaging doesn’t get ratty in my purse & the gum stays covered and clean. More I like the flavor. It has more depth and smoothness than normal peppermint gum. Very good.
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is this gum made out of real horse hooves or something along the horse line because that is cruelty to animals and people should not bye it even if the gum has an easy to open package and long lasting flavor.
Gimme the gum!
I want the Flare flavor please.
I’m the first to post in 2011. Gimme the gum!!! GIMMMEEEEE!!!